Annual Change Leadership Survey
At the end of last month our sister company Impact Executives hosted their Annual Leadership and Business Change Event at the Soho Hotel in London. We would like to share those findings below.
Margin pressure has returned as the top business challenge in 2017 (increasing by 2%), however the uncertainty over the global economy rose from has risen from 5% in 2013 to 11% in 2016.
There was discussion on the topic of disruption and Craig Mawdsley who is Joint Chief Strategy Officer at one of the world’s leading advertising agencies AMV BBDO joined us to share his views and experiences. The advertising industry has to be the most proactive and reactive industry in relation to disruption and is constantly changing to offer clients the best value. Over the last 10 years, the rise of technology has disrupted the industry and Craig focused on how the industry has been affected by, reacted to and succeeded in tackling disruption.
Craig’s talk focused on:
– The rise of social media
– The impact on traditional media
– The impact on brand trust and
– The changing role of advertising
– What it takes to succeed and deal with disruption
To read the full summary please visit www.impactexecutives.com
To read more about the research and survey please see Impact Executive’s latest journal
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