Everyone has a relationship with Coca-Cola

September 24, 2018


Harvey Nash recently helped Coca-Cola European Partners recruit a Revenue Growth Manager. We asked Immanuel Loutfi, HR Manager at Coca-Cola European Partners, to explain a bit more about what it’s like to work for one of the world’s most famous brands.

“Our headquarters are in Jordbro, in Stockholm, right next to the production site where the magic itself takes place. Every year we produce about 400 million litres of beverage. We employ 40 different nationalities and we are one of the largest employers in the municipality. Even though we are an international company, we are also a company with very strong local connection that I am proud to represent”, says Immanuel.

Coca-Cola European Partners is a complete beverage company, a leader in consumer goods, and is also one of the world’s largest Coca-Cola bottlers.

“We are one of the few companies whose products all can relate to – whether you drink a Bonaqua or a Powerade after training, Coca-Cola Zero for lunch, Burn at the nightclub or our coffee Chaqwa at work,” says Immanuel.

The basis of our idea is of course making beverages. The purpose, which adds a further dimension, is to delight customers and consumers with amazing drinks and brilliant service. Today, Immanuel is responsible for HR, with a special focus on recruitment. He describes the work pace as high. We have high growth ambitions, and as employees here, we have a high level of ownership and a responsibility to contribute to our future development.

“Our employees and partners need to be able to handle a changing environment, understand what is happening to our customers and consumers and how to exceed their expectations – while at the same time working with sustainability,” describes Immanuel.

Some interesting changes, according to Immanuel noted in consumer behaviour, are that environmental awareness is more often allowed to affect purchasing decisions and there is an increasing interest in low calorie and calorie free drinks.

“Our ambition is that half of sales in 2025 should consist of low calorie or calorie free drinks. Today, the figure is 35 percent, explains Immanuel.

Another objective is that at least 50 percent of the plastics in the company’s PET bottles should consist of recycled plastic, known as rPET (2016 being 36%). Work is also being done to reduce water use. Today’s average 1.4 litres of water per litre of manufactured beverage we want to drop to 1.2 litres of water per litre of beverage by 2020.

To steer an organisation towards a future goal, it is important to find the right individuals with the right motivation, but also involve and engage already existing employees.

“We are looking for people with potential and individuals whose values go hand in hand with ours. At the centre, are always our customers so it’s important to have a business understanding and everyone who works here has an important role to support our amazing sales team or front-line heroes to offer customers a world-class service.

Immanuel describes his employees as committed, passionate and caring for each other.

“We are in a growth environment. We need to work quickly, flexibly and make things happen. We are looking for solutions together and we win together, says Immanuel.