Digital Commerce Manager, Dometic

Solna, Stockholm, Sweden

“We will lead and transform our industry with a high degree of automation and seamless flow in all areas – sales, manufacturing, administration, logistics and product development. Digital is our business model and the way we do business”

Location: Solna, Stockholm, Sweden

Ref nr: AJEB-184482

Application Deadline: Send us your application as soon as possible as we are continuously interviewing candidates in this assignment.

Sara Gustavsson


Digitalization will put new demands on our business and drives IT to become an important digital asset for business development, new business models and corporate efficiency. While technology plays an important role in the success of digital commerce, Dometic business success goes well beyond the technology, and will be designed and driven from the customer’s perspective. Investing in customer experience design will lead to better performance of the digital commerce service.

The digital commerce manager will be responsible to establish a strategy and a digital commerce platform that quickly responds to business and market changes to enable the company to stay ahead of the competition in digital commerce. Digital commerce projects and initiatives need to be continuously tracked, analyzed and adjusted for refinements. Dometic company goals, business objectives, KPIs and scope may change as business evolves and customer expectations change.

Digital commerce is never an IT-only project, and requires support and involvement from several business units including sales, marketing, operations, R&D and customer service.

About the role

The Digital Commerce Manager is responsible to envision and drive what type of digital commerce services that will be offered by the company. Furthermore, the role is responsible to estimate the level of digital transactions and the types of channels (digital and/or physical) that will be covered by the digital commerce platform. Digital channels include online, mobile, social, email and physical channels include stores, branches and service facilities. To be successful the candidate needs to:

  • Establishing a cross-functional team with key stakeholders.
  • Define Business Goals and Key Performance Indicators for the digital commerce platform.
  • Drive data and privacy aspects: This relates to customer and transaction data — ensure practices comply with local regulations, and look for potential pitfalls, improvements and work-arounds.
  • Transactions and fraud: Ensure technologies are in place to meet industry standards such as payment security, and assess whether additional protection is needed to guard against fraud.
  • Drive requirements on IT infrastructure – relates to the infrastructure supporting digital commerce such as data centres, storage, communication networks and back-office applications integrated with the digital commerce platform.
  • Run business case analysis for the coming years, based on the project scope and include future phases. Develop best, base and worst scenarios using different sets of assumptions such as growth, adoption, channel and market expansions, and security mechanisms.
  • Design the Customer Experience and Map the Customer Journey. The standard of digital customer experience continues to improve because it is a key focal point of innovation initiatives. Therefore, anything less than a comparable customer experience will be treated harshly in the market, and designing the customer experience is a key step in the strategy planning process that will impact success of your digital commerce service.
  • Define Target Customers.
  • Define functional requirements – The digital commerce platform includes core functionalities and ecosystem applications. Core functionalities such as digital store management, merchandise management, customer care, localization, multichannel, reporting and analytics are minimum requirements to run a digital commerce service.

About you


  • Minimum of three years of experience in IT and business/industry
  • Experience of leadership/project management responsibilities
  • Demonstrated experience in leading diverse and global teams

Knowledge and skills

  • Presentation and facilitation skills. Excellent verbal and written communication skills, including the ability to explain IT concepts and technologies to business leaders, and business concepts to the IT organization.
  • Business domain and process understanding. Analytical, strategic conceptual thinking, strategic planning and execution skills
  • Highly self-motivated and directed with attention to detail.
  • Project management skills and experience, plus knowledge of project planning tools with evidence of practical application (which is highly desirable)
  • A distinctive blend of business, IT, financial and communication skills (This is a highly visible position with substantial impact.)
  • Effective influencing and negotiation skills in an environment where resources may not be in direct control of this role
  • Understanding of current and emerging technologies and how other enterprises are employing them to drive digital business, and how they may be applied to the enterprise to drive digital business

Dometic is a global market leader in branded solutions for mobile living in the areas of Climate, Hygiene & Sanitation, Food & Beverage, Power & Control and Safety & Security. Dometic operates in the Americas, EMEA and Asia Pacific, providing products for use in recreational vehicles, trucks and premium cars, pleasure and workboats, and for a variety of other uses. Dometic offer products and solutions that enrich people’s experiences away from home, whether in a motorhome, caravan, boat or a truck. Our motivation is to create smart and reliable products with outstanding design. We operate 28 manufacturing/assembly sites in eleven countries, sell our products in approximately 100 countries and manufacture approximately 85% of products sold in-house. We have a global distribution and dealer network in place to serve the aftermarket. Dometic employs approximately 8,800 people worldwide, had net sales of SEK 14.0 billion in 2017 and is headquartered in Solna, Sweden

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