Head of Digital Acquisition, Zmarta Group

Stockholm, Sweden

Zmarta Group is growing, and we need to strengthen our marketing team with a Head of Digital Acquisition.

Location: Stockholm, Sweden

Ref nr: A006935

Application Deadline: Send us your application as soon as possible as we are continuously interviewing candidates in this assignment.

Sara Gustavsson


Sonnica Frändberg


As Head of Digital Acquisition, you will be responsible for all Zmarta Groups customer acquisition activities across the groups different markets, products and brands. This includes SEM/PPC, affiliate marketing, social media acquisition, display acquisition and other channels and activities aimed at customer acquisition. You will develop, improve and optimize our existing business while at the same time actively grow the business with new initiatives. 

Your main focus will be to ensure growth and profitable acquisition on a highly competitive market. Your role is mainly strategic, but it includes hands on execution, driving the acquisition towards higher levels. You work in close cooperation with our suppliers and you have a dedicated digital team of experts reporting to you.

The Head of Digital Acquisition will report to the CMO and is key team member of Zmarta Groups overall team.

Main responsibilities

  • Set the strategy for all acquisition channels: SEM/PPC, affiliate marketing, social media acquisition, display acquisition etc for the different brands, products and markets
  • Implement the strategy, work against ROI KPI:s and managing a strong growth in all markets and verticals.
  • Identify and sign up relevant marketing partners where Zmartas exposure can drive acquisition
  • Manage a team of dedicated experts within each acquisition channel, working cross markets and product verticals
  • Analyse the traffic and key KPI:s, identifying new opportunities and ensuring a knowledge driven decision making process
  • As a key stakeholder, set the agenda for the Zmarta team that works with digital conversion on our web pages
  • With support from the legal team, you ensure that compliance, rules and regulations are followed across the markets in your channels


  • Minimum of 8 years’ experience of working with strategic customer acquisition B2C across multiple markets
  • A strong leader, have practiced developing and managing skilled teams in the digital marketing field
  • Great commercial understanding, quickly sizing the potential in different channels and activities from a ROI perspective
  • Excellent knowledge about the Nordic market within digital marketing
  • Solid experience from e-commerce or a similar digital competitive environment with heavy focus on B2C performance marketing
  • Relevant technical skills within the digital marketing field
  • Fluent in Swedish and English

About Zmarta Group

Zmarta Group is a financial technology company that offers a range of services within consumer finance, with a focus on personal loan, insurance and electricity brokerage. The company was founded in Sweden in 1999, and is owned by Bauer Media Group. Zmarta Group has 200+ employees, spread over offices in Sweden (Stockholm and Ängelholm), Finland (Helsinki), Norway (Oslo) and Germany (Hamburg).

Our vision is to empower our customers to make smarter decisions with their money and to deliver outstanding value for our customers and partners by offering a first class consumer-friendly experience both online and offline. We do this through our great employees, our never-ending quest for operational excellence, and our industry-leading digital innovation mindset and financial technology platform.

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