Product Marketing Lead – Capital, iZettle

Stockholm, Sweden

iZettle is looking for a strategic, creative and results-oriented marketing professional to lead marketing for our Capital business area which provides financing to help our merchants grow.

Location: Stockholm, Sweden

Ref nr: ABEM-514914

Application Deadline: Send us your application as soon as possible as we are continuously interviewing candidates in this assignment.

Sonnica Frändberg


Jonas Röhne


Job description

The Product Marketing Lead is responsible for determining our marketing strategy and executing across all channels so that the right customers are getting the right message, through the right channels, at the right time. You will be responsible for building iZettle’s growing brand as source of business financing in multiple countries, delivering on high acquisition goals alongside our Capital team. Among some of your responsibilities, you will:

  • Develop the product marketing plan, budget and outline of key marketing activities for the year.
  • Drive the design and execution of marketing programs with channel managers, creatives and sales.
  • Develop cohesive written materials, for example product messaging strategies and creative briefs.
  • Implement, manage and optimize customer lifecycle across growth and retention marketing tactics.
  • Ensure we build and leverage owned content and to connect with customers, build conversation and support initiatives.

For this position there are good possibilities to take a leading role within in the marketing team.


The ideal candidate will have experience managing both performance and brand marketing campaigns, and has a track record of successfully working in cross-functional organizations to ensure actions and follow-ups are made across all teams.

  • Strong experience working as a marketing manager and an integrated marketing mindset
  • Knowledge and direct experience managing, budgeting for and optimizing performance marketing channels
  • Experience working within financial services
  • Leadership experience or potential
  • Fluent in English. 

Small minds never helped small businesses

It takes originality and an open mind to start a small business.  That’s why small minds have no place in ours. At iZettle, we celebrate the individuality of the people we work with, valuing the impact that diverse experiences, backgrounds, perspectives and ideas can have on our culture and the products we build. We’re proud to be an equal opportunities employer, a place where everyone can benefit from equal access to professional development and bring their whole personality to work.

We’re iZettle.

iZettle is on a mission to help small businesses succeed in a world of giants. Founded in Stockholm in 2010, we revolutionised mobile payments with the world’s first mini chip card reader and software for mobile devices. Today iZettle’s commerce platform for small businesses in Europe and Latin America provides tools to get paid, sell smarter and grow your business. We’re more than 500 employees of 45 different nationalities operating in 12 countries, and we’re recruiting the best and brightest from around the world to help us grow further.

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