VET Sales & Marketing Director Nordic Cluster, Royal Canin

Copenhagen, Denmark

Are you passionate about animals and you want to be part of a transformation journey, leading Sales & Marketing in the Nordics?

Location: Copenhagen, Denmark

Ref nr: AMTF-466195

Application Deadline: Send us your application as soon as possible as we are continuously interviewing candidates in this assignment.

Oliver Sommer


Emma Lindén

Region South & Manager

Royal Canin is looking for their new VET Sales & Marketing Director, Nordic Cluster; with location at their Nordic head office in Ørestad. Royal Canin offers an exciting and challenging role in an international organization that develops, produce and market high end brands of pet foods products. The pet food industry is one of the fastest growing segments in terms of growth, customer acquisition and revenues. Royal Canin is one of the leading international companies within the pet food industry, and if you are passionate about animals, this industry is the most exciting place to be right now.

The VET Sales & Marketing Director is a member of the Nordics Cluster Leadership Team, and reports to the Cluster General Manager. You have four direct reports and a team of approx. 25 people. The VET net sales value is 35 million euro.

As part of your responsibilities you will have to:

  • Propose and create the long-term and yearly strategic VET business plan, aligned with RC and Petcare strategy, for approval by the General Manager and Cluster LT. Secure results of approved VET Business Plan within the guidelines of the company and measure them.
  • Secure that VET Team consistently delivers exceptional sales results and deliver top-of-the-range marketing plans and their perfect execution.
  • Build a high performance team to assure targets are achieved, deeply engaged as well as develop a strong VET talent pipeline through effective leadership.
  • Have the perfect Sales Execution Foundations in place and continuously improve them: client segmentation, KPIs, Incentives for Sales, Develop effective or new “Route To Market” both for veterinarians and pet owners (Multifunctions Project).
  • Increase the level of Physical Availability of Hero SKUs and Flag Ship Products in Clinics, increase Mental Availability of the Royal Canin Brand, of our Hero SKUs and our Flag Ship Products and therefore drive prescription of our products.

Candidate profile:

We are looking for a proven sales leader with a background from the FMCG and/or the Pharmaceutical industry. Since Royal Canin is a FMCG-company, you like to be in a fast-paced international environment, and you are driven by achieving results and contributing to the overall business. Further, you have a strong business acumen, you are driven by motivating and developing others for success, and working with developing the market.  


  • University degree
  • At least 5 years management experience. Proven track record in development and engagement of associates and a team
  • At least 5 years experience in Sales, Marketing or Key Account preferably from the FMCG and/or Pharmaceutical industry  
  • Fluency in English


  • Fluency in a Nordic language
  • Knowledge from the VET-industry

 Royal Canin is since 2002 a division of Mars Inc.

Mars Inc. is a global company which operates in four different categories: Chocolate, Gum and Confectionary, Petcare and Food. We are committed to create an excellent culture. Mars all over the world have won Great Place to Work awards for being committed to success and providing a great work environment for our Associates. Mars Inc. encourage and enable our employees to grow and develop. An important part of our success is based on our five value principles; Quality, Responsibility, Mutuality, Efficiency and Freedom (read more about these at

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