Marketing Manager, Linkon

Stockholm, Sweden

Are you a driven, creative and communicative marketing expert who is ready for the next challenge? Linkon is currently in an expansion phase and is looking for a person to take full responsibility for developing their marketing function, take hands-on responsibility for the marketing of the portfolio in relevant channels.

Location: Stockholm, Sweden

Ref nr: 5588

Application Deadline: Send us your application as soon as possible as we are continuously interviewing candidates in this assignment.

You will be part of the Product team and report to the Portfolio and Marketing Director but work closely to the Sales team. You will also work together with the Marketing Manager at SilverRail, based in London.

Key responsibilities

  • External communication (e.g. press, PR, social media and web)
  • Create and develop product communication and strategic product positioning.
  • Together with Product department define and own the value proposition.
  • Gain and maintain a deep understanding of the customer segments’ needs, trends and dynamics.
  • Create marketing collateral (e.g. product presentations, white papers, press releases, success stories etc.)
  • Responsible for producing material to events and fairs.
  • Gather and analyze customer feedback, consolidating customer needs in order to develop new product concepts or enhancements.
  • Competitor analysis and market research.

We are looking for you who have experience in strategic and operational B2B marketing. We would like you to have knowledge from the IT/Software industry or nearby environment. In addition, we expect you to have:

  • Ability to drive marketing and communication processes (channel selection, message, tonality, etc.) and work effectively across cross-functional teams.
  • Experience in market analysis and be familiar with B2B product marketing tactics.
  • Experience in creating content marketing for digital channels such as web and social media.
  • Driven, structured and business oriented – build and establish a marketing function that supports the entire business.
  • You are proficient in writing, translating and condensing highly technical product offerings and concepts for a wide variety of audiences in both Swedish and English.

 

Company presentation

With Linkon’s software systems, carriers, suppliers and agents can offer their customers one ticket (that can include travel by bus, train and taxi to many destinations) in one transaction. No other software can create one ticket for multiple legs of an international land journey and ensure that ticket vendors’ accounts are settled so quickly. There are 23,5 million bookings a year through Linkons systems and over 3000 users of our sales applications. Linkon is not just changing international train ticketing, our company is dedicated to improving passengers’ journeys from door to door. Since January 2015, Linkon is part-owned by SilverRail Technologies, the leader in passenger rail search/booking technologies and innovation.

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